We assess the students by observing and having conversations through critical thinking throughout the year.   Marketing is based on the different projects and how they will progress through communication with the other classes. We evaluate the students using peer-to-peer techniques to get the message out and the understanding once they have been taught by their teachers.  They help build this business to reach an above average financial goal. They assist in the marketing endeavors for the San Antonio School for Inquiry and Creativity. Each class works on all Marketing projects for the San Antonio School of Inquiry, as well as other existing and new clients.  Students listen to several guest speakers that come in from the marketing industry, i.e., TV stations, Radio stations, business owners, etc. This curriculum provides students with life-long learning skills, as well as allows them to have interaction with  Marketing at a higher critical thinking and practical level. Student assignments are compelling and engaging.